The Haven Story

Welcome to my shop! I’m Kayce, the founder and maker of HAVEN natural home care products. HAVEN blends invigorating scents, genuinely nontoxic ingredients, and beautiful, sustainable packaging so that you can nourish the most important space in your life — Home, Sweet Home.

I come from a family of Carolina farmers who dedicated their lives to harvesting whole ingredients they shared with their community. My great-grandparents had a natural home remedy for every ailment and took a tablespoon of vinegar and honey each morning, swearing by the combination’s ability to ward off illness. As I watched them lead happy, healthy lives well into their nineties, I realized they were onto something. It inspired me to learn how I could harness the power of nature in a responsible way.

When I began finding unpronounceable synthetics in my go-to green cleaners, I knew I had to kick chemicals for good. I dedicated myself to creating truly plant-based products for the home and began formulating and testing original blends in my Brooklyn loft (it used to be an old knitting factory). The perfected results became HAVEN — a collection of beautiful, uniquely multipurpose cleaners that get more chores done with fewer products, fewer dollars spent, and significantly less plastic waste.

My mission is to help people get back to basics in a modern, progressive way that makes it easy to ensure we’re all following the campsite rule: leave this beautiful planet better than we found it!

Kayce White | Founder & Chief Product Maker

Sustainability and Stewardship

HAVEN’s business model was created in support of the Earth, and our customers can rest assured that every dollar spent with us is a dollar that goes toward protecting our planet’s best interests. In a world where it’s hard to distinguish what makes a product truly natural, you’ll recognize every pure ingredient in the HAVEN line. All ingredients are readily biodegradable, nontoxic and organic wherever available. We put tremendous emphasis on making every portion of our supply chain as sustainable as it can be.  Products are cruelty-free and never tested on animals. Formulas are free of:

  • Parabens & Harmful Preservatives
  • Surfactants & Detergents
  • Phthalates
  • Dyes
  • Synthetic Scents
  • Phosphates & Sulfates
  • Petroleum-derived Ingredients
  • Allergens
  • Unpronounceable Ingredients

HAVEN uses as much locally-sourced, 100% recycled plastic and biodegradable packaging as possible. Topped with high-quality spray nozzles and closures, HAVEN’s bottles can be reused again and again with our concentrated and sustainably packaged refills.  We also go out of our way to:

  • Source our ingredients, packaging, shipping materials, labels and more right here in the USA, as close to our Brooklyn studio as possible.
  • Create a people-powered, energy-efficient shop. We make, fill, label and pack every bottle by hand!
  • Use all recycled and biodegradable shipping materials.

The Making of a Maker

My life may be in Brooklyn but my heart will always be down South. Here's some photographic evidence that my favorite activity has always been getting my hands dirty. Some things never change!